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Oliver Buchannon
Richard Sowell

Co-founder @ B2B Whales β€” helping founders, sales leaders & marketers master B2B growth


How to sell when your competition costs $0

How to sell when your competition costs $0

free isn't free..

Mar 7, 2026

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7 min read

Why the second best rep is actually the most valuable

Why the second best rep is actually the most valuable

your quiet 100% rep might be your real asset..

Mar 5, 2026

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6 min read

How we closed 2 dream clients for $250

How we closed 2 dream clients for $250

dream 100..

Mar 3, 2026

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4 min read

6 steps to maximize your email deliverability

6 steps to maximize your email deliverability

if you ignore this, your pipeline dies quietly..

Feb 28, 2026

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11 min read

What the heck is a GTM engineer and why you should pay attention

What the heck is a GTM engineer and why you should pay attention

The sales role that didn't exist 2 years ago..

Feb 26, 2026

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9 min read

How Brex used champagnes to get 150+ new users

How Brex used champagnes to get 150+ new users

the legendary champagne campaign..

Feb 24, 2026

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6 min read

How to uncover pain on a sales call

How to uncover pain on a sales call

diagnose before you prescribe..

Feb 19, 2026

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5 min read

How to win the negotiation before it starts

How to win the negotiation before it starts

most reps lose on emotion, not logic..

Feb 17, 2026

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8 min read

3 rules every high-performing outbound follows

3 rules every high-performing outbound follows

outbound isn’t dead, yours just feels generic..

Feb 14, 2026

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4 min read

The secret to make your prospect sell themself

The secret to make your prospect sell themself

make them feel seen, not sold..

Feb 12, 2026

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4 min read

How we hired our top 1% sales reps

How we hired our top 1% sales reps

without job posts..

Feb 10, 2026

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8 min read

If buyers are ghosting you

If buyers are ghosting you

read this to book more sales calls next week..

Feb 9, 2026

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5 min read

Good outbound comes down to 3 things

Good outbound comes down to 3 things

that'll book you 20+ qualified calls/month..

Feb 6, 2026

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4 min read

Cold call framework that books 1 in 5 meetings

Cold call framework that books 1 in 5 meetings

5-step cold call play that beats every β€œsales script”..

Feb 3, 2026

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7 min read

Why 90% of outbound campaigns die too soon

Why 90% of outbound campaigns die too soon

and it's got nothing to do with your copy..

Jan 27, 2026

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5 min read

Why your LinkedIn posts are flopping

Why your LinkedIn posts are flopping

and how to fix them..

Jan 22, 2026

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4 min read

The perfect outbound sequence template

The perfect outbound sequence template

cold email sequence that gets 30% more reply rates..

Jan 20, 2026

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9 min read

Is AI going to replace SDRs?

Is AI going to replace SDRs?

spoiler: AI isn’t replacing reps - it’s replacing excuses..

Jan 15, 2026

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9 min read

3 questions to ask in every demo

3 questions to ask in every demo

your demos are killing deals, see how to fix them..

Jan 13, 2026

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7 min read

3 β€œhidden” signals founders use to book more meetings

3 β€œhidden” signals founders use to book more meetings

without a fancy tech stack..

Dec 30, 2025

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8 min read

How to nail the first 90 seconds of a discovery call

How to nail the first 90 seconds of a discovery call

try this trick that makes buyers actually listen..

Dec 26, 2025

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5 min read

How to write a good sales email

How to write a good sales email

3x3 rule that makes cold emails actually get replies..

Dec 23, 2025

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7 min read

7 reasons people don't buy from you

7 reasons people don't buy from you

and how to fix each one..

Dec 19, 2025

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8 min read

The 4-step β€œtransparent close” playbook no one’s talking about

The 4-step β€œtransparent close” playbook no one’s talking about

win more deals faster by showing your cards early..

Dec 16, 2025

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6 min read

3 easy growth hacks to get ahead in an AI-saturated landscape

3 easy growth hacks to get ahead in an AI-saturated landscape

how marketers are winning in the AI era..

Dec 12, 2025

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9 min read

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We use AI to sell smarter β€” not sound smarter. Trusted by 50,000+ pros from Hyros, FounderOS, and NP Digital.

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