Your company page reads like a lobby brochure. Polite. Glossy. Forgettable. The fix isn’t a new banner - it’s a human with a real story.

Put a person on camera, pair it with a useful artifact, and let LinkedIn’s tools carry it to the right buyers.

Here’s how..

SALES

We started with one quick, imperfect founder video about a specific outcome: “Here’s how we shaved time-to-value by 30 days.” No studio—just a desk, a screen, and a real story. Then we boosted that exact post with Thought Leader Ads so the right titles at the right accounts saw it.

Comments popped because it didn’t sound like an ad; it sounded like someone who’s actually done the work.

Next, we turned a casual mention into momentum. The post referenced a simple checklist, so we made it a native doc sellers could send instantly. Anyone who watched a meaningful chunk of the video or opened the doc got a soft follow-up with one clear next step. It felt like a conversation, not a campaign.

Why it works: people trust people faster than they trust brand handles. Video carries nuance—tone, pace, and the “we actually tried this” energy that turns claims into memory. Thought Leader Ads pour fuel on posts that already resonate, while document or lead-gen formats keep momentum on-platform before interest leaks into a dozen tabs.

It’s sequencing: trust → attention → action.

You can run this without a studio. Pick one face—founder, product lead, or customer advocate—and give them three repeatable themes: myths you disagree with, behind-the-scenes decisions, short “how we did it” wins.

Record one 60–90s hook each week and one 5–7 minute explainer. Sponsor the best-performing human post to your target accounts and pair it with a native doc that delivers the artifact mentioned in the post—template, calculator, or implementation checklist. Retarget anyone who watched 25%+ or opened the doc with a single next step: assessment, pilot, or demo.

Keep the creative simple. Open with problem → promise → preview (“By minute 3 I’ll show the spreadsheet”). Use big on-screen text and one lesson per asset.

End with exactly one next step that matches viewer intent, then track meetings, assisted pipeline, and cost per sales conversation. If it doesn’t move those, it’s décor.

LinkedIn is rewarding human voices. Thought Leader Ads amplify them; native docs convert the attention. Which human are you putting on stage this month—and what single artifact will you offer to turn attention into meetings?

HEADLINES

→ Ahrefs — “AI Overviews Reduce Clicks by 34.5%”
A data-heavy analysis of how Google’s AI summaries siphon clicks from top organic results. Clear charts, methodology, and practical implications for content mix and CRO. Handy reality check if organic traffic looks “fine” but leads dipped.

SOFTWARE

✅ TxLabz: Hire vetted developers/designers or build your MVP super fast without breaking the bank.

That’s all for today.

Until next time,
Team B2B Whales

P.S. If you’re serious about scaling, join our Whales Club - our premium B2B community with weekly expert sessions, deal feedback, and the resources we actually use to close. Membership starts at $100/month only - cancel anytime.