Your buyers already live in WhatsApp. They answer friends, contractors, and the school group chat there—fast, casual, to the point. When your brand shows up with real value (not spam), replies feel natural.
That’s why WhatsApp is quietly becoming a high-intent, high-velocity owned channel for B2B.
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SALES
The WhatsApp GTM Playbook (for real pipeline):
Why this is powerful: Chats don’t feel like campaigns. They feel like conversations. You get near-instant read/response, voice notes for nuance, and a clean handoff to sales without forcing people back to a browser. Discovery is growing too: the Updates tab sees huge daily use and Channels make it easier for people to find and follow businesses. Add built-in translation and you’ve removed the last “but our region…” excuse.
Your setup in one afternoon: Create a Business profile with a clear promise (“What you’ll get here, how often”). Write a short welcome flow: opt-in → preference check (role, topic) → first value drop (template, checklist, or mini-audit). Set quiet hours and a simple SLA so buyers know what to expect.
Acquisition that doesn’t annoy: Use click-to-WhatsApp ads, email footer invites (“Get the 2-minute weekly play”), and a website sticky that trades a tiny, specific benefit for opt-in. Keep the ask small. Promise one useful thing per week and deliver it like clockwork.
Content that actually earns replies: Think utility over updates. Weekly template drops, short how-to voice notes, mini calculators, and 60-second screen recordings. Keep each message single-purpose: one benefit, one asset, one next step. Voice notes convert surprisingly well—human beats polished.
Sales handoff without friction: When someone engages twice in a week, trigger a sales assist lane. Offer two options inside chat: “Want a 10-minute audit?” or “Prefer a step-by-step guide?” If they pick audit, share three time slots right there. If they pick guide, deliver it instantly, then ask one follow-up question that qualifies without feeling like a form.
Guardrails so you don’t blow it: Never bulk-blast. Segment by role and intent. Add a weekly send cap and a simple re-permission nudge every quarter. Use quick replies for FAQs so your team doesn’t retype the same answers. And keep a “last value sent” tag—if someone hasn’t received value in 14 days, they shouldn’t get a pitch.
30-minute starter kit (do this today): Draft a welcome message, two quick-reply buttons (Template / Audit), and your first weekly asset. Add a sticky on your site with a tiny promise (“Get the 2-minute template every Friday”). Ask sales for the three most common pre-demo questions and record one 45-second voice note that answers the top one.
WhatsApp turns “come to us” marketing into “we’ll meet you where you are.” Keep it helpful, personal, and lightweight, and the channel compounds. What’s the one weekly asset you can drop in chat—and which two quick-replies will you use to move interested buyers forward?
HEADLINES
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That’s all for today.
Until next time,
Team B2B Whales
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