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Let’s be honest - LinkedIn reach is brutal right now. You can post your best insight and still get 200 impressions. But some people are still growing, still getting clients, still building real attention. What are they doing differently?
It’s not luck. It’s structure.
In this issue, we’ll share the simple content system we use to create predictable reach, stronger engagement, and posts that actually convert readers into relationships.
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SALES
The simple system we use to get consistent reach on LinkedIn
Reach is VERY bad on LinkedIn these days. Here’s what’s actually working these days:
Content
Choose a few areas where you have real experience. Break each area into specific angles that you can speak about without effort. Extract stories, results, failures, decisions. These outperform generic advice.
When a post performs well, build a different version of the same idea later.
> One simple example
Main theme: outbound
Sub-themes: targeting, messaging, experimentation, measurement
If I take “experimentation,” I immediately have several directions:
i) A test that didn’t work and why
ii) A recent test that changed my approach
iii) How I evaluate experiments before running them
One sub-theme already creates multiple posts.
Opening lines Clarity wins.
❌ “Recently I was reviewing our outbound process and started thinking about experiments…”
✔️ “One experiment improved our reply rate by 17%.”
Direct statements set the tone.
Writing the post Keep it structured. Short lines.
Straightforward language.
People skim. Make it easy for them.
If you approach LinkedIn this way, you end up with a steady pipeline of topics, predictable visibility, and a network that grows for the right reasons.
Super simple system. It works.
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That’s all for today.
Until next time,
Team B2B Whales
P.S. If you’re serious about scaling, join our Whales Club - our premium B2B community with weekly expert sessions, deal feedback, and the resources we actually use to close. Membership starts at $100/month only - cancel anytime.