In partnership with
You don’t win on LinkedIn by “posting more.” The top 1% treat it like a multi-touch system: content that speaks to real problems, DMs that start real conversations, and short, specific emails that feel familiar—not cold. Together they warm, qualify, and convert in a tight loop while everyone else waits for the algorithm to be kind.
Here’s how the three pieces click, and why this outperforms every single-channel play.
SPONSORED BY ADQUICK
Modernize your marketing with AdQuick
AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.
Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.
SALES
Here’s what the top 1% are doing on LinkedIn
They’re running a multi-touchpoint strategy across: → Content → DMs → Cold email
Here’s how it works (and why it’s outperforming every other method):
Content builds trust
But not the kind that gets likes from other accountants.
They post content that speaks directly to their ICP’s problems:
How-to book meetings in 7 days
How-to write content that brings you leads
OR anything specific to your audience only
That belief drives attention, not generic advice.
DMs start conversations
The top 1% don’t sit around waiting for leads. They start conversations with warm ICPs who engage, view, or connect.
And they don’t sell in the first message.
Instead, they ask thoughtful, niche-specific questions:
“How are you growing your client base?” “Are you still managing lead-gen in-house?”
No pitch. Just relevance. That’s what opens the door.
Email closes the loop
While content and DMs warm things up, cold email hits where LinkedIn doesn’t.
But it’s not the lazy kind. It’s not “Hey, we do lead-gen.” It’s short. Personalized. Specific.
And it follows the same belief-driven angle they use in their content.
So when a prospect sees the name in their inbox, it’s not cold, it’s familiar.
The magic is in how these three work together. Content builds attention. DMs spark context. Email brings it home.
If you're only doing one of the three, you're already behind.
Because while most founders are still waiting for growth season…
The top 1% are getting clients on demand. And they have more leads they can handle.
HEADLINES
Hot picks from the web
→ Media buyers look to next year’s budgets as this year’s volatility leaves a lingering sting
SOFTWARE
Tool of the day
✅ TxLabz: Hire dev team to build your idea into fully-functional MVP in under 90 days and under $30K
That’s all for today.
Until next time,
Team B2B Whales
P.S. If you’re serious about scaling, join our Whales Club - our premium B2B community with weekly expert sessions, deal feedback, and the resources we actually use to close. Membership starts at $100/month only - cancel anytime.