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In a world where everyone’s inbox looks like Times Square at rush hour, guess what’s quietly making a comeback? Good old-fashioned snail mail. Not the junk kind—lumpy mail. Thoughtful, physical packages that show up on a desk, not in a spam folder. And when done right?
It’s not just charming—it’s deadly effective. One founder got a 60% reply rate. Here’s how to bring that kind of firepower to your own outreach.
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SALES
Founders Are Using This Throwback Strategy—And It’s Working
In a world flooded with cold emails and LinkedIn spam, lumpy mail is quietly stealing the show.
That’s right—handwritten letters, small gifts, and physical packages are getting response rates as high as 60% - a survey shared by Hampton Founders.
One founder in the community shared their success using FedEx signature-required envelopes to get noticed. The kicker? Every single package had to be signed for—forcing decision-makers to engage.
Another founder broke down their playbook:
Use the LiebeHeide font to simulate authentic handwriting
Print on thick, premium stock using Moo (adds weight = adds attention)
Ship via Shippo for discounted labels
Hire TaskRabbit to assemble and drop packages
Quick tip: Keep it under 16oz to stay in the cheapest shipping tier.
But that’s just the start. Here’s how to boost response even more:
Personalize like a sniper, not a shotgun. Mention something specific about the prospect: a quote from a podcast, a shared alma mater, or a recent company milestone. The more niche, the better.
Send something useful, not just pretty. Branded swag rarely moves the needle. But a $5 Starbucks card with a note that says “Take 10 mins on me while you read this”? Game-changer.
Tease the value, don’t pitch the product. Avoid salesy lines like “We help companies grow faster.” Instead: “Here’s a one-pager showing how a company like yours added $270K ARR using a similar strategy. No fluff—just one page, one idea.”
Make it easy to respond. Include a Calendly link with suggested times or a QR code they can scan to book a call. Remove friction.
Follow up—digitally. Three days after delivery, send a short email: “Just making sure the package found you okay. Happy to chat if anything caught your eye.”
Physical outreach isn't about being cute. It's about standing out and being remembered. Done right, it crushes digital-only outreach.
Old school isn’t dead. It’s just smarter now.
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