Most LinkedIn posts land with all the impact of a soggy napkin - some likes, maybe a pity comment, and then… silence. But there’s a reason a handful of people keep turning content into cash while the rest of us yell into the void.

It’s not luck. It’s a system. If you’re tired of “just posting” and hoping something sticks, this playbook is your cheat code.

SALES

Most LinkedIn content dies in the feed. But some creators turn posts into 8-figure pipelines. This 7-step social selling playbook—built with input from someone who’s driven 40M+ impressions—shows exactly how it’s done.

Here’s the full breakdown:

Your content won’t convert if the wrong people see it. You need to grow two core audiences:

ICP Audience – These are your potential buyers.
→ Build a target account list
→ Find ICP contacts
→ Send connection requests regularly

Creator/Influencer Audience – These accounts boost your visibility.
→ Shortlist niche creators
→ Connect and engage
→ Leave valuable comments to get noticed

The first drives revenue. The second drives reach.

It’s not enough for prospects to see your posts. They need to see you engaging with them.

Ways to warm them up:

This signals intent to the LinkedIn algorithm and boosts future post visibility.

This content builds your personal brand and attracts attention. Your goal is to stay top of mind - not to sell.

Best formats:

Focus on being helpful, relatable, and consistent.

Now that people know who you are, introduce what you do and how you solve problems.

Best formats:

This content bridges the gap between “interesting person” and “valuable solution.”

This is your conversion content—designed to drive action. Use it sparingly, but strategically.

The goal is to make the value of your offer undeniable.

Not every prospect will DM you directly. You need passive ways to catch buying signals:

All of these are entry points into your sales funnel.

Once you’ve captured interest, route it into one of four conversion channels:

From there, it’s all about closing, retaining, and expanding.

Bottom line: This playbook isn’t a quick hack - it’s a full-funnel LinkedIn system. Done right, it can become your best-performing acquisition channel. But it only works if you commit to showing up, providing value, and building relationships at scale.

HEADLINES

→ 70 AI prompt examples for marketers to use today

SOFTWARE

✅ Imagine Explainers: Transform any topic into engaging visual stories with AI. Create, discover, and share explainer videos that make complex ideas simple.

That’s all for today.

Was it helpful? Forward it to your team or join Whales Club

Until next time,
Team B2B Whales