Most marketers are out here begging ChatGPT for “10 blog ideas” like it’s a magic slot machine. But guess what? AI can’t fix your content if your inputs suck.

Early-stage buyers don’t want recycled fluff—they want content that actually helps them make decisions. This isn’t about working harder or writing more. It’s about using AI like a scalpel, not a sledgehammer—and finally building content your prospects don’t scroll past.

SALES

SEO science aside, we think this AI workflow to generate high-intent content is genuis:

1️⃣ Generate a list of high-intent topics/questions your customers care about (Don’t guess. Grab 10 representative Gong calls, feed the transcripts into ChatGPT, ask for a list of the questions your prospects actually ask, then prompt ChatGPT to stack-rank the questions by frequency and buying intent).

2️⃣ Pick one topic from your list and use the following prompt to build an interview guide:

"𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘥𝘦𝘷𝘦𝘭𝘰𝘱 [𝘛𝘰𝘱𝘪𝘤 𝘟] 𝘪𝘯𝘵𝘰 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘪𝘵 𝘳𝘦𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘴 𝘢 𝘱𝘢𝘪𝘯 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘧𝘦𝘦𝘭 𝘥𝘦𝘦𝘱𝘭𝘺 𝘢𝘯𝘥 𝘶𝘳𝘨𝘦𝘯𝘵𝘭𝘺. 𝘊𝘢𝘯 𝘺𝘰𝘶 𝘢𝘤𝘵 𝘭𝘪𝘬𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘳𝘵 𝘉2𝘉 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘴𝘵 𝘢𝘯𝘥 𝘸𝘰𝘳𝘭𝘥-𝘤𝘭𝘢𝘴𝘴 𝘫𝘰𝘶𝘳𝘯𝘢𝘭𝘪𝘴𝘵, 𝘢𝘯𝘥 𝘥𝘳𝘢𝘧𝘵 𝘢 5-𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯 𝘪𝘯𝘵𝘦𝘳𝘷𝘪𝘦𝘸 𝘨𝘶𝘪𝘥𝘦 𝘐 𝘤𝘢𝘯 𝘶𝘴𝘦 𝘸𝘪𝘵𝘩 a 𝘴𝘶𝘣𝘫𝘦𝘤𝘵 𝘮𝘢𝘵𝘵𝘦𝘳 𝘦𝘹𝘱𝘦𝘳𝘵 𝘵𝘰 𝘧𝘭𝘦𝘴𝘩 𝘵𝘩𝘪𝘴 𝘰𝘶𝘵 𝘢𝘴 𝘦𝘹𝘵𝘳𝘦𝘮𝘦𝘭𝘺 𝘩𝘦𝘭𝘱𝘧𝘶𝘭 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘩𝘢𝘵 𝘥𝘳𝘪𝘷𝘦𝘴 𝘭𝘦𝘢𝘥𝘴? 𝘞𝘦 𝘸𝘢𝘯𝘵 𝘢 𝘤𝘭𝘦𝘢𝘳 𝘦𝘹𝘱𝘭𝘢𝘯𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘢 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘰𝘳 𝘴𝘺𝘮𝘱𝘵𝘰𝘮 𝘵𝘩𝘢𝘵 𝘸𝘰𝘶𝘭𝘥 𝘮𝘢𝘬𝘦 𝘢 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘤𝘢𝘭𝘭 𝘶𝘴 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘸𝘦 '𝘨𝘦𝘵 𝘪𝘵,' 𝘯𝘰𝘵 𝘢𝘯 𝘪𝘯-𝘺𝘰𝘶𝘳-𝘧𝘢𝘤𝘦 𝘢𝘥."

3️⃣ Book a 30-min call with an internal expert on the topic - someone who works at your company that can explain things clearly and deeply. Ask the questions in the guide. Record with Fathom - AI Meeting Assistant. Go deep and get curious. (Hint: If you aren’t saying “tell me more about that” at least five times during this convo, you’re not going deep enough.) Restate the important stuff you hear during the convo while you're recording so it's easier to use later on.

4️⃣ Take the transcript (which now has the interview guide, your SME's answer, and your verbal highlights incorporated in it), feed it to ChatGPT, and ask it to draft a clear, human, helpful blog post on the topic. Finish with a last pass using this prompt:

"𝘙𝘦𝘢𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘪𝘴 𝘥𝘳𝘢𝘧𝘵 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶'𝘳𝘦 𝘢 𝘴𝘬𝘦𝘱𝘵𝘪𝘤𝘢𝘭 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘪𝘯𝘴𝘪𝘥𝘦𝘳. 𝘞𝘩𝘢𝘵 𝘱𝘢𝘳𝘵𝘴 𝘸𝘰𝘶𝘭𝘥 𝘣𝘰𝘳𝘦 𝘺𝘰𝘶, 𝘫𝘢𝘳 𝘺𝘰𝘶 𝘸𝘪𝘵𝘩 𝘵𝘳𝘢𝘯𝘴𝘪𝘵𝘪𝘰𝘯𝘴, 𝘰𝘳 𝘮𝘢𝘬𝘦 𝘺𝘰𝘶 𝘴𝘬𝘦𝘱𝘵𝘪𝘤𝘢𝘭 𝘵𝘩𝘪𝘴 𝘸𝘢𝘴 𝘸𝘳𝘪𝘵𝘵𝘦𝘯 𝘣𝘺 𝘢 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳 𝘪𝘯𝘴𝘵𝘦𝘢𝘥 𝘰𝘧 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘸𝘩𝘰 𝘤𝘢𝘯 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘴𝘰𝘭𝘷𝘦 𝘵𝘩𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮? 𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘵𝘩𝘪𝘴 𝘣𝘺 2 𝘱𝘰𝘪𝘯𝘵𝘴 𝘰𝘯 𝘢 10-𝘱𝘰𝘪𝘯𝘵 𝘴𝘤𝘢𝘭𝘦. 𝘛𝘦𝘭𝘭 𝘮𝘦 𝘩𝘰𝘸."

5️⃣ Publish. Then ask ChatGPT for 3-4 ways to repurpose what you just created based on what will resonate the most with your target prospects (prospecting email, landing page copy, LinkedIn carousel, sales talking points, webinar outline, etc.).

Congrats, you just did a month of marketing in a day. What could be higher-intent than the real list of the most frequently asked buying questions from good-fit prospects who actually agree to meet with you?

Shout out to Paul Stansik from ParkerGale Capital for sharing this amazing workflow.

HEADLINES

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