
Most marketers are out here begging ChatGPT for โ10 blog ideasโ like itโs a magic slot machine. But guess what? AI canโt fix your content if your inputs suck.
Early-stage buyers donโt want recycled fluffโthey want content that actually helps them make decisions. This isnโt about working harder or writing more. Itโs about using AI like a scalpel, not a sledgehammerโand finally building content your prospects donโt scroll past.
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SALES
How To Create Month Of Marketing Material in One Day
SEO science aside, we think this AI workflow to generate high-intent content is genuis:
1๏ธโฃ Generate a list of high-intent topics/questions your customers care about (Donโt guess. Grab 10 representative Gong calls, feed the transcripts into ChatGPT, ask for a list of the questions your prospects actually ask, then prompt ChatGPT to stack-rank the questions by frequency and buying intent).
2๏ธโฃ Pick one topic from your list and use the following prompt to build an interview guide:
"๐ ๐ธ๐ข๐ฏ๐ต ๐ต๐ฐ ๐ฅ๐ฆ๐ท๐ฆ๐ญ๐ฐ๐ฑ [๐๐ฐ๐ฑ๐ช๐ค ๐] ๐ช๐ฏ๐ต๐ฐ ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต ๐ฃ๐ฆ๐ค๐ข๐ถ๐ด๐ฆ ๐ช๐ต ๐ณ๐ฆ๐ฑ๐ณ๐ฆ๐ด๐ฆ๐ฏ๐ต๐ด ๐ข ๐ฑ๐ข๐ช๐ฏ ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ๐ด ๐ง๐ฆ๐ฆ๐ญ ๐ฅ๐ฆ๐ฆ๐ฑ๐ญ๐บ ๐ข๐ฏ๐ฅ ๐ถ๐ณ๐จ๐ฆ๐ฏ๐ต๐ญ๐บ. ๐๐ข๐ฏ ๐บ๐ฐ๐ถ ๐ข๐ค๐ต ๐ญ๐ช๐ฌ๐ฆ ๐ข๐ฏ ๐ฆ๐น๐ฑ๐ฆ๐ณ๐ต ๐2๐ ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต ๐ด๐ต๐ณ๐ข๐ต๐ฆ๐จ๐ช๐ด๐ต ๐ข๐ฏ๐ฅ ๐ธ๐ฐ๐ณ๐ญ๐ฅ-๐ค๐ญ๐ข๐ด๐ด ๐ซ๐ฐ๐ถ๐ณ๐ฏ๐ข๐ญ๐ช๐ด๐ต, ๐ข๐ฏ๐ฅ ๐ฅ๐ณ๐ข๐ง๐ต ๐ข 5-๐ฒ๐ถ๐ฆ๐ด๐ต๐ช๐ฐ๐ฏ ๐ช๐ฏ๐ต๐ฆ๐ณ๐ท๐ช๐ฆ๐ธ ๐จ๐ถ๐ช๐ฅ๐ฆ ๐ ๐ค๐ข๐ฏ ๐ถ๐ด๐ฆ ๐ธ๐ช๐ต๐ฉ a ๐ด๐ถ๐ฃ๐ซ๐ฆ๐ค๐ต ๐ฎ๐ข๐ต๐ต๐ฆ๐ณ ๐ฆ๐น๐ฑ๐ฆ๐ณ๐ต ๐ต๐ฐ ๐ง๐ญ๐ฆ๐ด๐ฉ ๐ต๐ฉ๐ช๐ด ๐ฐ๐ถ๐ต ๐ข๐ด ๐ฆ๐น๐ต๐ณ๐ฆ๐ฎ๐ฆ๐ญ๐บ ๐ฉ๐ฆ๐ญ๐ฑ๐ง๐ถ๐ญ ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต ๐ต๐ฉ๐ข๐ต ๐ฅ๐ณ๐ช๐ท๐ฆ๐ด ๐ญ๐ฆ๐ข๐ฅ๐ด? ๐๐ฆ ๐ธ๐ข๐ฏ๐ต ๐ข ๐ค๐ญ๐ฆ๐ข๐ณ ๐ฆ๐น๐ฑ๐ญ๐ข๐ฏ๐ข๐ต๐ช๐ฐ๐ฏ ๐ฐ๐ง ๐ข ๐ฑ๐ณ๐ฐ๐ฃ๐ญ๐ฆ๐ฎ ๐ฐ๐ณ ๐ด๐บ๐ฎ๐ฑ๐ต๐ฐ๐ฎ ๐ต๐ฉ๐ข๐ต ๐ธ๐ฐ๐ถ๐ญ๐ฅ ๐ฎ๐ข๐ฌ๐ฆ ๐ข ๐ค๐ถ๐ด๐ต๐ฐ๐ฎ๐ฆ๐ณ ๐ค๐ข๐ญ๐ญ ๐ถ๐ด ๐ฃ๐ฆ๐ค๐ข๐ถ๐ด๐ฆ ๐ธ๐ฆ '๐จ๐ฆ๐ต ๐ช๐ต,' ๐ฏ๐ฐ๐ต ๐ข๐ฏ ๐ช๐ฏ-๐บ๐ฐ๐ถ๐ณ-๐ง๐ข๐ค๐ฆ ๐ข๐ฅ."
3๏ธโฃ Book a 30-min call with an internal expert on the topic - someone who works at your company that can explain things clearly and deeply. Ask the questions in the guide. Record with Fathom - AI Meeting Assistant. Go deep and get curious. (Hint: If you arenโt saying โtell me more about thatโ at least five times during this convo, youโre not going deep enough.) Restate the important stuff you hear during the convo while you're recording so it's easier to use later on.
4๏ธโฃ Take the transcript (which now has the interview guide, your SME's answer, and your verbal highlights incorporated in it), feed it to ChatGPT, and ask it to draft a clear, human, helpful blog post on the topic. Finish with a last pass using this prompt:
"๐๐ฆ๐ข๐ฅ ๐ต๐ฉ๐ณ๐ฐ๐ถ๐จ๐ฉ ๐ต๐ฉ๐ช๐ด ๐ฅ๐ณ๐ข๐ง๐ต ๐ญ๐ช๐ฌ๐ฆ ๐บ๐ฐ๐ถ'๐ณ๐ฆ ๐ข ๐ด๐ฌ๐ฆ๐ฑ๐ต๐ช๐ค๐ข๐ญ ๐ช๐ฏ๐ฅ๐ถ๐ด๐ต๐ณ๐บ ๐ช๐ฏ๐ด๐ช๐ฅ๐ฆ๐ณ. ๐๐ฉ๐ข๐ต ๐ฑ๐ข๐ณ๐ต๐ด ๐ธ๐ฐ๐ถ๐ญ๐ฅ ๐ฃ๐ฐ๐ณ๐ฆ ๐บ๐ฐ๐ถ, ๐ซ๐ข๐ณ ๐บ๐ฐ๐ถ ๐ธ๐ช๐ต๐ฉ ๐ต๐ณ๐ข๐ฏ๐ด๐ช๐ต๐ช๐ฐ๐ฏ๐ด, ๐ฐ๐ณ ๐ฎ๐ข๐ฌ๐ฆ ๐บ๐ฐ๐ถ ๐ด๐ฌ๐ฆ๐ฑ๐ต๐ช๐ค๐ข๐ญ ๐ต๐ฉ๐ช๐ด ๐ธ๐ข๐ด ๐ธ๐ณ๐ช๐ต๐ต๐ฆ๐ฏ ๐ฃ๐บ ๐ข ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ฆ๐ณ ๐ช๐ฏ๐ด๐ต๐ฆ๐ข๐ฅ ๐ฐ๐ง ๐ด๐ฐ๐ฎ๐ฆ๐ฐ๐ฏ๐ฆ ๐ธ๐ฉ๐ฐ ๐ค๐ข๐ฏ ๐ข๐ค๐ต๐ถ๐ข๐ญ๐ญ๐บ ๐ด๐ฐ๐ญ๐ท๐ฆ ๐ต๐ฉ๐ฆ ๐ฑ๐ณ๐ฐ๐ฃ๐ญ๐ฆ๐ฎ? ๐ ๐ธ๐ข๐ฏ๐ต ๐ต๐ฐ ๐ช๐ฎ๐ฑ๐ณ๐ฐ๐ท๐ฆ ๐ต๐ฉ๐ช๐ด ๐ฃ๐บ 2 ๐ฑ๐ฐ๐ช๐ฏ๐ต๐ด ๐ฐ๐ฏ ๐ข 10-๐ฑ๐ฐ๐ช๐ฏ๐ต ๐ด๐ค๐ข๐ญ๐ฆ. ๐๐ฆ๐ญ๐ญ ๐ฎ๐ฆ ๐ฉ๐ฐ๐ธ."
5๏ธโฃ Publish. Then ask ChatGPT for 3-4 ways to repurpose what you just created based on what will resonate the most with your target prospects (prospecting email, landing page copy, LinkedIn carousel, sales talking points, webinar outline, etc.).
Congrats, you just did a month of marketing in a day. What could be higher-intent than the real list of the most frequently asked buying questions from good-fit prospects who actually agree to meet with you?
Shout out to Paul Stansik from ParkerGale Capital for sharing this amazing workflow.
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