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Most sales calls don’t die because of a bad pitch—they die because of a bad close. You get to the end, the prospect hesitates, and suddenly you’re rambling about discounts or sending sad little follow-up emails into the void.

But closing doesn’t have to feel like a desperate chase. Sometimes, all it takes is one simple question—and a little patience—to seal the deal.

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The "One-Question Close"

Most sales calls end with a weak close. You pitch, the prospect hesitates, and you start fumbling with discounts or “just following up” emails.

Instead of chasing, try this:

Right after you finish presenting your offer, ask: "Based on what we discussed, do you feel like this solves your problem?"

Then, shut up (reminder that Columbia saw a 32% increase in close rates when sales people waited over 8 seconds after asking for the sale…so…hush).

Why this works:

It forces commitment. If they say “yes,” you move straight to closing. If they say “no,” they show their real objection.

It eliminates sales pressure. Instead of pushing, you’re letting them come to their own conclusion.

It makes rejection awkward. If they just admitted it solves their problem, what reason do they have to say no?

Give it a shot. It’s the simplest close you’ll ever use—and one of the most effective.

Shout out to Alex Hormozi for this amazing gem.

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