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Most people treat LinkedIn outreach like a slot machine. More pulls, more chances. Add 100 connections. Message 50. Hope for 3 replies. Repeat tomorrow.
But volume doesn’t cancel out luck. It just hides weak targeting. The highest-performing teams we’ve worked with send fewer messages - dramatically fewer - and still book 8–10 meetings every month. The difference isn’t effort. It’s precision.
SPONSORED BY ROKU
How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
SALES
More LinkedIn DMs Won’t Fix Your Pipeline
Volume does NOT negate luck for LinkedIn messages.
The logic is simple...
More messages, more chances. Spray and pray. Add 100, message 50, hope for 3 replies.
But here is what we’ve seen:
The highest performing teams send fewer messages. Much fewer.
They start with clarity:
1. Ideal customer profile that actually matches the product;
2. Filters that narrow down to <500 perfect fits;
3. LinkedIn plan that supports search and outreach at this level of focus;
profile that speaks directly to that audience.
Then they test. Iterate. Track every step- acceptance rate, reply rate, meetings booked.
The goal is not messages sent.
The goal is pipeline.
And once you approach it as a system, not a daily hustle?
You stop getting lucky and start getting consistent.
Our clients book 8-10 meetings every single month and we send out 15-20 messages daily. It’s all about strategy, a good lead list and a solid follow up plan.
From random DMs to revenue.
It's all in the setup.
HEADLINES
Hot picks from the web
→ Seven essential sales KPIs that enterprise leaders need to track. For every enterprise sales leader who wants to rethink their team’s key performance indicators (KPIs), there’s a seemingly endless supply of best practices to choose from.
SOFTWARE
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✅ Drippi: Twitter/X infra for top 1% outbound agencies. Enrich your existing cold email and LinkedIn leads with Twitter/X handles and run DM campaigns that route positive replies straight to your team. Get 25% off your first 2 months!
That’s all for today.
Until next time,
Team B2B Whales
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