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B2B Whales
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Oliver Buchannon
Richard Sowell

Co-founder @ B2B Whales — helping founders, sales leaders & marketers master B2B growth


🧲 Why your best clients aren't finding you

🧲 Why your best clients aren't finding you

referrals are great. Until they're not..

Jun 9, 2026

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2 min read

📷 Your content is building followers, not pipeline

📷 Your content is building followers, not pipeline

posting consistently and still not getting leads? here's why..

Jun 2, 2026

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2 min read

The Ikea trick that will help you close deals

The Ikea trick that will help you close deals

the b2b sales ikea trick..

May 30, 2026

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3 min read

The difference between a $500K founder and a $5M founder

The difference between a $500K founder and a $5M founder

it's not what you think..

May 29, 2026

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2 min read

The lead gen system most B2B founders ignore

The lead gen system most B2B founders ignore

it's embarrassingly simple..

May 26, 2026

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2 min read

Turn strangers into high-paying clients

Turn strangers into high-paying clients

you need an offer stack..

May 21, 2026

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3 min read

The sales trick that keeps people coming back

The sales trick that keeps people coming back

this is how you do follow up..

May 16, 2026

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3 min read

This little doc closes a lot of deals

This little doc closes a lot of deals

why your deals stall (and how to fix it)..

May 12, 2026

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4 min read

How to sell the more expensive option

How to sell the more expensive option

same efforts, double the commission..

Apr 30, 2026

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3 min read

Why waiting kills more deals than bad outreach

Why waiting kills more deals than bad outreach

stop overthinking, send the email..

Apr 24, 2026

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3 min read

Why that Instagram sales hack would get you fired

Why that Instagram sales hack would get you fired

context matters more than tactics..

Apr 18, 2026

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3 min read

Closing cold leads is 10X harder

Closing cold leads is 10X harder

here's to fix it..

Apr 15, 2026

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4 min read

You’re not too salesy - just too vague

You’re not too salesy - just too vague

sounding “salesy” is not a problem..

Apr 10, 2026

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1 min read

The hidden cost of “signal-based” outbound

The hidden cost of “signal-based” outbound

the part no one talks about..

Apr 4, 2026

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5 min read

How we handle “not interested”

How we handle “not interested”

turn a brush-off into a real conversation..

Mar 29, 2026

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6 min read

The Bystander Effect is killing your pipeline

The Bystander Effect is killing your pipeline

too many people to sell to..

Mar 20, 2026

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6 min read

Should you automate LinkedIn outreach?

Should you automate LinkedIn outreach?

The mistake people make with LinkedIn automation..

Mar 17, 2026

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3 min read

3 voice tricks that can make up for a bad script

3 voice tricks that can make up for a bad script

the science behind closing with your voice..

Mar 15, 2026

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7 min read

👀 lost deals are gold

👀 lost deals are gold

how to win back deals..

Mar 12, 2026

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6 min read

More LinkedIn DMs won’t fix your pipeline

More LinkedIn DMs won’t fix your pipeline

it’s not hustle, it’s setup..

Mar 10, 2026

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5 min read

How to sell when your competition costs $0

How to sell when your competition costs $0

free isn't free..

Mar 7, 2026

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7 min read

Why the second best rep is actually the most valuable

Why the second best rep is actually the most valuable

your quiet 100% rep might be your real asset..

Mar 5, 2026

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6 min read

How we closed 2 dream clients for $250

How we closed 2 dream clients for $250

dream 100..

Mar 3, 2026

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4 min read

6 steps to maximize your email deliverability

6 steps to maximize your email deliverability

if you ignore this, your pipeline dies quietly..

Feb 28, 2026

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11 min read

What the heck is a GTM engineer and why you should pay attention

What the heck is a GTM engineer and why you should pay attention

The sales role that didn't exist 2 years ago..

Feb 26, 2026

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9 min read

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