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If LinkedIn feels… slower, you’re not imagining it. The feed is leaning harder on relevance over recency, which means older posts can resurface and travel for days. That’s good news if you publish useful, save-worthy content - and bad news if you rely on quick hits.
The play now is to build “long-tail” distribution: formats that age well, engagement that compounds, and refresh tactics that keep a post alive without gaming the system.
Below is the exact plan we’re using with founders and sales teams to extend lifespan, protect pipeline, and turn one post into a week of qualified attention.
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SALES
What changed (in Plain English)
• Relevance has more weight than recency, so older posts with strong signals can climb back to the top.
• Formats that encourage saves, re-reads, and shares (docs/carousels, strong commentary) tend to travel longer than link-outs or fluffy updates.
• Intent clusters matter: comments from the right people at the right time keep the post in the “still useful” bucket.
Why this helps sellers and founders
• You can earn reach without daily posting; one quality post can work for 5–7 days if you steward it.
• Deeper formats (native docs) give champions something to forward internally.
• Comment stewardship becomes a pipeline lever, not a vanity exercise.
Two quick mini-stories
• A bootstrapped SaaS turned a blog into a 9-slide native doc and added two value comments at 48 and 96 hours. Lifespan stretched from a day to nearly a week, saves jumped, and three inbound demos came from comments alone.
• A services firm “revived” an 8-day post by adding a short update with a mini-checklist. It sparked a new comment thread and two meeting requests from lurkers who had not engaged on day one.
The playbook: how to ride the “old post” feed
Anchor format: ship a native document or carousel. Pack one idea per slide, a short headline, a concrete takeaway, and a tight CTA in the final frame.
Comment choreography: pre-line five allies (customers, partners, team). Ask for substance, not “nice post.” Comments within the first 2–8 hours set tone; value replies at 24–48 hours keep momentum.
The 48/96-hour refresh: add a new comment with an extra angle, checklist, or counterpoint. Never “bump”; always bring new value that invites replies.
No link-outs early: keep readers on-platform. If you must link, add it on the final slide or in a late comment after the post has legs.
Prime the save: write for re-use. Include a cheat sheet slide, a table, or a mini-framework people will return to.
DM the right readers: when someone insightful comments, reply publicly, then DM a one-liner: “Want the tiny template we used for this?” That turns passive interest into conversations.
Build the loop: recycle the doc into a short email (for your own list), a trimmed X thread, and a one-pager your sellers can drop into active deals.
Try this in 30 minutes (today)
• Draft a 7–9 slide native doc: headline, problem, 3 steps, checklist, mini-example, CTA.
• Queue two value comments you’ll post at +24h and +72h (new insight or micro-template).
• DM three ICP contacts after they engage: offer the template or a quick audit tied to your post.
Simple checklist before you hit post
• One problem, one promise, one clean CTA
• Native document or carousel, not a link-out
• First two comments ready; two more scheduled as value updates
• Save-worthy element included (checklist, template, table)
• Someone on your team assigned to reply fast for 48 hours
Bottom line: relevance beats recency on LinkedIn now; one thoughtful, save-worthy post can compound for days if you steward it.
Focus on native docs/carousels, pre-planned value comments at +48h/+96h, and on-platform engagement before any links.
What’s the one post you’ll steward this week—and which two value comments will you queue right now?
HEADLINES
Hot picks from the web
→ Mixmax: “Sales trends in 2025” — Useful snapshot of what’s actually working this year: AI assist with a human editor, multithreading earlier in deals, and personalized outreach over volume. Handy to align your playbook and experiment pipeline.
SOFTWARE
Tool of the day
✅ BoldPress: The biggest leverage today is your personal brand. We guarantee 500,000+ organic views every month on X and LinkedIn — or you don’t pay. Get more eyeballs and leads without spending a dime on paid ads.
That’s all for today.
Until next time,
Team B2B Whales
P.S. If you’re serious about scaling, join our Whales Club - our premium B2B community with weekly expert sessions, deal feedback, and the resources we actually use to close. Membership starts at $100/month only - cancel anytime.