In partnership with
Most reps treat LinkedIn like a billboard-post, pray, and wait. The problem? Your best prospects are already telling you when they’re ready to talk… you’re just not listening.
A profile view, a post like, a random comment - those aren’t “meh” moments, they’re buying signals in disguise. Spot them early, act fast, and you can turn digital crumbs into real revenue.
SPONSORED BY ROKU
Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
SALES
High-Intent Timing = Higher Closes
Most sales teams wait for replies before acting. We closed a $50K deal that started with nothing more than a single “like” from a prospect. No reply. No meeting booked. Just a micro-moment we didn’t ignore.
After a decade in B2B sales - chasing ghosts, losing to “no decision” - we’ve shifted our approach. Now, we train AI to spot what buyers do before they ever respond. The insight? Your prospect’s behavior is your best conversation starter.
These subtle actions are high-intent triggers that can open the door without a cold pitch:
Viewing your profile
Liking your competitor’s post
Engaging with a topic tied to the problem you solve
Following your competitor
Commenting on a niche subject
Attending a relevant event or joining a group
Each one is an icebreaker that feels natural - not intrusive.
From signals to conversations
Instead of blasting cold DMs, we use these signals to craft timely, relevant outreach:
Like on a post about ROI in telecom → Send a short piece of content on boosting ROI in telecom.
VP visits your profile → Share a relevant case study directly tied to their role.
Director likes an influencer post on a problem you solve → Offer a quick, value-driven tip that solves part of that problem.
The formula is simple: High Intent + Perfect Timing = Conversations That Convert.
Why this works
Most outreach sequences start with static filters: job title, company size, industry. We flip it—automate the research to find prospects already engaging in relevant topics.
The results:
4x higher connection acceptance rates
4x more replies
Over 90% of responses coming from qualified buyers
Bottom line: In today’s market, relevance wins. The fastest path to more sales isn’t sending more messages - it’s finding the right moment to start the right conversation.
HEADLINES
Hot picks from the web
→ 5 principles of effective negotiation: Master the art of negotiation in leadership with key principles and practical strategies, including real-world examples and insights for leaders in tech businesses.
SOFTWARE
Tool of the day
✅ Somewhere: Find and hire top overseas talent to help you scale your company. Zero Risk: You pay nothing if you don't hire anyone.
That’s all for today.
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Until next time,
Team B2B Whales