In partnership with
Most outbound playbooks overcomplicate what’s actually simple. You don’t need 12-step sequences, AI-written icebreakers, or a new tech stack. You just need focus. After working with hundreds of sales teams, we’ve found that consistently booking qualified meetings comes down to three things - knowing your niche, doing the research, and never stopping the follow-up.
Nail those, and the rest takes care of itself.
SPONSORED BY PROTON
Free, private email that puts your privacy first
A private inbox doesn’t have to come with a price tag—or a catch. Proton Mail’s free plan gives you the privacy and security you expect, without selling your data or showing you ads.
Built by scientists and privacy advocates, Proton Mail uses end-to-end encryption to keep your conversations secure. No scanning. No targeting. No creepy promotions.
With Proton, you’re not the product — you’re in control.
Start for free. Upgrade anytime. Stay private always.
SALES
The 3 rules behind every high-performing outbound campaign
Outbound isn’t about sending more - it’s about sending better. Get specific, get relevant, and keep showing up. That’s how real pipeline is built.
Good outbound comes down to 3 things.
(That'll book you 20+ qualified calls/mo)
1. Pick your niche.
And I don’t mean “SaaS.” I mean SaaS companies doing $1–5M ARR, recently hiring, showing signs of growth. That level of specificity. Everyone wants better reply rates, but almost no one wants to narrow down their audience enough to earn them.
2. Do your research.
If your message looks like it could be sent to anyone, it won’t convert anyone. Relevance is the entire game. If a prospect feels like the message was written for them, you’ll get the reply eventually. If they feel it wasn’t, they won’t reply at all.
3. Keep experimenting. Keep following up.
Conversations die because people stop too early. Nudge the thread. Add value. A resource, a quick insight, an intro, a small freebie. Follow-ups that feel useful get replies. Follow-ups that feel like pressure don’t.
That’s it.
Niche. Research. Messaging that lands.
Everything else is BS.
And that's a wrap folks!
HEADLINES
Hot picks from the web
→ How to build site authority and multi-channel relevance in the age of AI
SOFTWARE
Tool of the day
✅ Y Interval: Go from idea to launch in under 90 days. No bloat, no endless sprints - just clean design, sharp code, and a product you can actually launch. Trusted by 100+ founders who shipped faster and smarter with Y Interval.
That’s all for today.
Until next time,
Team B2B Whales
P.S. If you’re serious about scaling, join our Whales Club - our premium B2B community with weekly expert sessions, deal feedback, and the resources we actually use to close. Membership starts at $100/month only - cancel anytime.