Why your emails are going to spam

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Ever send an email and wonder if it just vanished into the abyss? Like, did it actually get lost, or is it just sitting in spam, collecting dust next to “You’ve won a free iPhone” and “Dear Sir, I am a Nigerian Prince”?

Here’s the thing—email providers are cracking down hard. And if you’re making a few simple mistakes, your messages might be getting flagged before they even have a chance. But don’t worry, there’s a fix.

And no, it doesn’t involve bribing Gmail.

SALES

Why your emails are going to spam

Every time an email lands in spam, a sales deal dies before it even starts.

Email providers (Gmail, Outlook, etc.) are more aggressive than ever. Billions of spam emails flood inboxes daily, forcing filters to be ruthless. And here’s the truth—many businesses are making simple mistakes that tank their email deliverability.

If your emails keep disappearing into the void, here’s why:

1. Low engagement rates = Spam
Email filters track engagement. If emails aren’t being opened, your sender reputation takes a hit. A low reputation means more emails in spam.

Fix: Track email opens/clicks. If recipients aren’t engaging, stop emailing them. Remove inactive contacts to protect your domain reputation.

2. Bad email lists
Old, inactive, or fake email addresses ruin deliverability. Every time an email bounces, it signals to providers that your emails aren’t trustworthy.

Fix: Clean your list monthly. Remove inactive addresses. Ensure all contacts opted in.

3. Spammy content & formatting
Spam filters analyze subject lines and email body content. Mistakes that trigger spam filters:

• ALL CAPS SUBJECT LINES

• Too many exclamation points!!!

• Spelling and grammar mistakes

• Overuse of colored text

Fix: Keep it clean. No more than 3 fonts/colors per email. Use tools like Grammarly to catch mistakes.

4. Spam trigger words
Certain words get flagged immediately. Example:

• “Guaranteed”

• “Free”

• “Lowest price”

• “Act now”

Fix: Avoid overused marketing jargon. Focus on value-driven messaging instead.

5. Attachments kill deliverability

Spam filters block cold emails with attachments—too many phishing scams.

Fix: Instead of attachments, use a link to direct recipients to the resource. Example: “Get the full report [here].”

Bottom line

Email deliverability isn’t just about sending more emails—it’s about sending the right emails. Stay on top of engagement, clean lists regularly, and avoid spam triggers.

Because if emails don’t get read, sales don’t get made.

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SOFTWARE

Top tools

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