- B2B Whales
- Posts
- The 3-7-30 method
In partnership with
Good morning. The person who asks the most times gets the most. The problem is, people don’t like being asked. So you have to give value consistently so you can earn the right to keep asking. Winners win because they take more shots on goal. But they only get those shots on goal because they know how to get into scoring position.
With that, let’s dive in.
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SALES
The 3-7-30 Method
Most businesses get leads. Then, follow up 1-2 times. Then, stop. But the majority of customers don’t buy that fast. Meaning, by only following up 1-2 times, you are losing probably half of your sales or more.
People just need more information to make a purchase. But, most businesses don’t know how to follow up without saying “just buy my thing” over and over again. No bueno.
You can fix this ‘not knowing how to follow up’ issue with a simple framework we call "The 3-7-30 Method."
Here's how it works:
Next 7 days
One touch every other day focused on removing specific objections. Each email tackles ONE fear/concern your prospects typically have. Think of this as a reverse FAQ with proof woven in.
Next 30 days
Two touches per week alternating between success stories and industry insights. The key: make each valuable enough to stand alone. If you are reading this email for example, you are here.
Note: Don't think "follow-up." Think "value sequence." Every touch should make them think "Damn, this is good stuff even if I don't buy."
Real example
Alex Hormozi implemented this with a portfolio company and changed their follow up from 3 emails to using the 3-7-30 method.
Results: Lead conversion doubled…
HEADLINES
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→ Threads has introduced ads. For now, it's just early testing with a small number of advertisers, but the whole process will be backed by Meta's already robust ads systems. Are you going to test these for your business?
→ Outbound always works. If you know your prospects and their problems, and target them exactly, and hit them when they’re looking for a solution — outbound sort of always works. At least some of the time.
SOFTWARE
Top tools
✅ HeyReach: HeyReach automates LinkedIn outreach with unlimited senders at a fixed cost.
✅ SendSpark: Sendspark records one video and clones your voice for personalized messages.
✅ FullEnrich: FullEnrich is a waterfall enrichment tool that finds emails & phone numbers.
POLL
Pop quiz
Which of these B2B marketing channels generates the highest ROI today? |