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If your outbound strategy is just blasting emails and dialing nonstop, we’ve got bad news—you’re playing the wrong game.
High-performing teams aren’t stuck in the volume trap. They’re not just hoping something sticks. They’re closing deals while everyone else is burning out.
The secret? Smarter outreach.
Hitting the right people at the right time. Prioritizing leads that actually matter. And no, it’s not about working harder—it’s about working way smarter.
Let’s break it down.
SPONSORED BY THE LISTKIT
Cold Email Setup Offer
We started sending 10,000 cold emails per day, and scaled a brand new B2B offer to $108k MRR in 90 days. Now, you can have the same system set up (completely done-for-you) inside your own business - WITHOUT going to spam, spending thousands of dollars, or any manual input. Close your next 20 clients easily. We’ll set up the tech, write your scripts, give you the leads, give you the inboxes, and the sending tool - all starting at $500/mo.
SALES
Quit the volume game.
Most outbound sales teams are stuck in the volume game—more dials, more emails, hoping something sticks.
But high-performing teams take a different approach:
Segment & Prioritize
Not all leads deserve equal effort. Sorting them into categories like Uncontacted, Working, Priority, and Scheduled helps reps focus on real opportunities, not wasted dials.
High-Intent Targeting
Calling the right people at the right time is a game-changer. Reaching those who have a history of answering can boost connect rates from 5% to 25%, leading to more booked meetings with fewer calls.
Sales = Smart Touchpoints
Every cold call, email, or LinkedIn message isn’t just outreach—it’s education.
Consistent, strategic messaging ensures prospects think of you first when they’re ready to buy.
Timing Over Tactics
Only 3% of your market is actively looking to purchase.
The key is staying top of mind with the other 97%—so when they’re ready, they come to you.
Outbound isn’t about doing more—it’s about doing it smarter.
Are you optimizing for quality, or just chasing quantity?
HEADLINES
Hot picks from the web
→ Memo secures high-value leads by hosting exclusive, non-sales Michelin-starred dinners for Fortune 500 comms leaders, converting 80% into meetings. They also use data-driven storytelling in major media to reach decision-makers. Their tech stack includes Wiza, HubSpot, and Gong for targeted outreach.
→ Rudimentary stuff, but if you still haven’t wrapped your head around TikTok’s Ad Manager, here’s a handy guide to the basics of setting up and managing your campaigns.
→ The customer isn’t always right, but their experience matters. Instead of proving them wrong, focus on solutions, clear communication, and empathy. A satisfied customer—right or wrong—drives long-term success.
SOFTWARE
Top tools
✅ Roam Research: is a note-taking tool that connects ideas through bi-directional links, enabling non-linear thinking. It’s perfect for research, writing, and managing complex projects.
✅ Ayoa: blends mind mapping, task management, and AI to boost productivity and creativity, with real-time collaboration and customizable task views
✅ Fantastical: is an easy-to-use calendar and tasks app. It shows your schedule in different views and works on all your devices.
POLL
Pop quiz
What’s the biggest mistake in outbound marketing?choose one option |