How to quickly turn your research into personalized outreach

In partnership with

Let’s be real—no one has time to write a personalized message for every single prospect. But sending generic, cookie-cutter emails? That’s a one-way ticket to the spam folder. B2B buyers expect personalization, and if you’re not delivering it, your competitors will.

The good news? You don’t need to spend hours crafting custom messages. With the right approach (and a little AI magic), you can personalize at scale without losing your sanity.

SALES

Personalized outreach that converts at scale

72% of B2B buyers expect personalized content—meaning generic outreach is dead. But crafting custom messages for every prospect? That’s impossible manually.

Enter AI.

With generative AI, BDRs can now turn research into hyper-personalized outreach in seconds. The key? A system built on:

1️⃣ Fast, accurate intelligence – No more endless LinkedIn scrolling or CRM digging. AI tools like 6sense deliver key buyer insights instantly.

2️⃣ AI-driven messaging – With the right prompts, AI can generate personalized emails and call scripts that only need a quick human touch.

Smarter Prospecting with AI

BDRs waste hours piecing together intel—checking LinkedIn, news, and CRMs for useful tidbits. That’s time they should be spending on actual outreach.

6sense changes that by centralizing key buyer data, including:
✅ Buyer journey stage
✅ Keywords & content interests
✅ Prior engagements
✅ Recent company news
✅ High-intent accounts to prioritize

Scaling Personalization with AI

BDRs can’t personalize hundreds of emails alone—but AI can. With structured prompts, AI turns insights into tailored messages at scale.

Example Prompt:
"Write a personable, helpful outbound email for [Company Name] in [Industry]. The goal is to engage [Decision-Maker] with a semi-casual tone. Include:"

• Pain points & how we solve them

• Competitive edge

• Prior interactions

• Clear CTA (e.g., book a demo)

Tweak the prompt, and AI can generate fresh variations—or even call scripts.

🔹 AI = faster research + better outreach = more conversions.

HEADLINES

Hot picks from the web

→ A pair of lead gen providers like Apollo have disappeared from LinkedIn

→ Throwing posts at the wall and hoping something sticks? That won’t cut it. A solid social media marketing strategy gives direction, defines goals, and ensures ROI. From audience insights to content calendars, here’s how to build a winning strategy in seven steps

→ What separates a LinkedIn post that flops from one that racks up likes and comments? The best creators follow key patterns most don’t. From pinpointing real pain points to crafting compelling insights, here’s how to write posts that grab attention and grow your audience.

SOFTWARE

Top tools

✅ MeisterTask: A flexible task management tool with Kanban boards, automation, and team collaboration features.

✅ Teamhood: A Kanban-first project management platform with Gantt charts, time tracking, and workload management.

✅ Veeam: A backup & replication is a data protection solution for virtual, physical, and cloud environments.

POLL

Pop quiz