Follow-ups that actually get replies

In partnership with

Ever sent a follow-up email and heard nothing but crickets?

Yeah, it’s like texting “Hey” to someone you like and watching them never reply. Painful.

But here’s the thing—most follow-ups flop because they’re either too vague, too long, or just plain forgettable. And guess what? If your prospect doesn’t remember why you’re reaching out, they’re not replying.

Good news: Fixing it is easier than you think. A few tweaks—like getting straight to the point, using the right timing, and making your message impossible to ignore—can change the game.

Let’s break it down.

SALES

Follow-ups that actually get replies

Every follow-up email is a chance to close. But most reps are doing it wrong.

Here’s what’s killing your response rates—and how to fix it.

Mistake #1: Always reply in the same email thread.

Leaving prospects in the dark

Reiterate why you’re following up—in two sentences or less.

Example: Hi George, circling back on my email below re: setting up a free trial. Are you free for a 15-minute call this week?

Mistake #2: Keep it short. No one reads paragraphs.

Burying key info in walls of text

Use bold text and bullet points to highlight the ask.

Mistake #3: Weak personalization

“Hey [First Name]” isn’t enough.

Go beyond job title & company—mention a specific insight about them.

The best follow-up cadence (Data-backed)

Reps who get replies follow this 6-touch, 3-week schedule:

• Day 3 – First follow-up

• Day 7 – Second follow-up

• Day 11 – Third follow-up

• Day 15 – Fourth follow-up

• Day 19 – Fifth follow-up

• Day 22 – Sixth follow-up

Wait longer than 4 days between follow-ups?

Response rates drop.

Fix your follow-ups. Get more replies. Close more deals.

HEADLINES

Hot picks from the web

→ YouTube Adds AI Video Generation to Shorts – Creators can now use Google’s Veo 2 AI to generate HD backgrounds and standalone clips from text prompts.

→ OpenAI is shifting to an “intellectual freedom” approach, allowing ChatGPT to answer more questions with multiple perspectives. The new policy emphasizes truthfulness, neutrality, and avoiding editorial bias.

→ Breakr launched BreakrPay™ for real-time creator payments and partnered with Live Nation Urban. The deal streamlines collaboration, campaign management, and instant payouts.

SOFTWARE

Top tools

✅ Harvest: A time-tracking tool with seamless integrations, automated invoicing, and fast online payments, making team productivity effortless.

✅ Remember The Milk: A smart to-do list app with powerful task organization, cross-platform reminders, and integrations with Gmail, Outlook, and more.

✅ Vimcal: A fast, time-zone-friendly calendar with AI scheduling, booking links, and powerful shortcuts. It integrates with Google & Outlook, saving users hours every week.

POLL

Pop quiz