Biggest split test winner of all time

In partnership with

If you’re not running split tests, you’re basically leaving money on the table and hoping the universe feels generous. A/B testing is one of the easiest ways to squeeze more revenue out of your business without spending an extra dime on ads or traffic.

Yet, most people either don’t do it or test the wrong things (like button colors… come on, we’re better than that). But if you really want to unlock big wins, there’s one test almost no one talks about—one that gave me my biggest revenue boost ever.

SALES

Our biggest split test winner of all time

We have run probably 500+ split tests so far. A lot of businesses can unlock 10-20-30 or even 50% increases in revenue with little effort by running A/B tests on different parts of their funnel. And yet, most don’t. It’s usually because they either don’t do it, or they test the wrong stuff. So let us give you the process for CRO (conversion rate optimization):

1. Test in order of greatest conversion loss.

2. If unsure, test front to back (typically the smallest numbers are at the front of the funnel and make the biggest differences in total throughput)

3. Test minimum one thing per week per funnel.

4. Keep tests separate.

5. Don’t test more than one thing at a time (unless your existing thing totally sucks).

Now that we’ve established that, the largest gains we’ve ever had… happened split testing something I hear almost no one talk about: their tools/integrations.

As much as you measure different tools based on their feature set, one stat which few track (and they don’t report) is the conversion rate of the tool itself. Think scheduler integrations, form integrations, video integrations, page builders…the stuff you actually build your business on. It takes a little more work to split test them…BUT…IT. IS. SO. WORTH. IT.

If you have 3-4 comparable softwares that are client facing and in the conversion process - TEST THEM before committing. It may be one of the most valuable things you ever do. (our biggest one had a true 45% increase in revenue…to a 2 year existing split test winner).

I put it off because it was a pain…but now…the only thing more painful is realizing how much money I would've made having tested it two years ago.

Tip: If you're looking to A/B test your website or landing pages, consider using VWO.com. (This isn't an affiliate link, and we have no partnership with them—we just genuinely find it useful.) We've used it across our companies to optimize conversion rates effectively.

_{H/T: Alex Hormozi}

HEADLINES

Hot picks from the web

→ How YouTube’s recommendation system works in 2025. YouTube reveals how AI, viewer satisfaction, context, and multilingual tools are reshaping its recommendation system for this year.

→ The fastest-growing content category on LinkedIn? Short-form video. Also worth noting is that "LinkedIn’s publisher program, which includes over 500 publishers and journalists, is also intended to amplify video content on the platform."

→ How to scrape customer reviews for actionable insights

SOFTWARE

Top tools

✅ Aomni: First-of-its-kind AI research analyst delivers deal-critical insights, analysis and automations to strategic sellers.

✅ Simpleem: Uncover intentions, predict results with 94% accuracy and leverage behavior for success.

✅ Reply: Generate leads via multichannel conditional sequences with unlimited mailboxes, convert website traffic into booked meetings, or hire AI SDR Agents to handle it for you – all within Reply.

POLL

Pop quiz