3 recommended tips that kill your email campaigns

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Good morning. Behind every great salesperson is a cup of coffee and a deal that almost didn’t happen. You know what we’re talking about. Today, we’re going to talk about 3 conventional settings you need to avoid to improve your response rates for your cold email campaigns.

With that, let’s dive in.

SALES

Avoid these 3 “recommended settings” for your cold email campaigns

Nobody warns you about these 3 "recommended settings" that kill your cold email campaigns.

Removing these tripled our response rates:

1. Unsubscribe Links 
   Most people think they need these for compliance. You don't - the CAN-SPAM Act doesn't require them for B2B emails. Unless in newsletter emails like this one, they are a spam signal that you're sending bulk cold emails.
   

2. HTML Formatting 
   Sending tools enable HTML by default, but this immediately shows providers you're using mass email software. Switch to plain text - it makes your emails look like they're being sent manually.
   

3. Email Timing 
   Default sending delays are usually 1 minute between emails. This means thousands of emails get sent exactly at 9 AM - obvious automated behavior. Increase delays to 8 minutes per account.Most businesses get leads. Then, follow up 1-2 times. Then, stop. But the majority of customers don’t buy that fast. Meaning, by only following up 1-2 times, you are losing probably half of your sales or more.

HEADLINES

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SOFTWARE

Top tools

✅ Instantly: Instantly automates your cold emails so you can close your ideal clients.

✅ Attention: Attention helps you win deals with real-time coaching & insights.

✅ Unify: Unify streamlines sales with intent data, personalization & automation

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